A London based music label manged to do what many have tried to do before, make profit form faith inspired music. This has been done in the west for years, but not any in the Muslim world have manged to do it in more than one local market. Every Muslim country has stores that sell Muslim music, Anasheed and spiritually uplifting music. YouTube was a huge help as one song can be viewed millions of times form all over the world and at the same time.
In London Awakening Record took local artists who can sing in English, but do not have to, and build a brand around them. They even had those artists do local song sin local languages---Arabic, Hindi, Turkish seems to be the songs of choice. And that worked well. Their first success story was with Sami Yusuf....but then the business has gotten bigger with Maher Zain and company who have manged to become global stars only singing stuff they feel true. Hamza Namira has joined the label and he has not sang in English, he made powerful album from Egypt with world class production. Then Turkish Mesut Kurtis and Raef from America joined the line.
Awaekning Record kept singing new news and business is beautiful. It turn out that one can make Muslim Rock Stars without having to give up on values or teaching of Islam. Sure, some might not approve of star making as they might cal it Idol making....but these guys always credit God and the teaching of Islam for their success so there you have it.
Awakening Records - Faith Inspired Music
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