I give credit to the Gulf based Arab lingerie company for doing something people wanted. Start a bosh lingerie and sleepwear company, built its brand and always be on the media by hiring new stars to promote your brand. Among the Arab ladies who have singed up and endorsed the products are Diana Haddad, Yara, Razan Al Moghraby, and now Cyrine Abdelnour.
This is how you build a brand, you make a good product, you put on a show and pick beloved entertainers to make your product seem high end. The Dubai based company is doing something right, I think picking Cyrine Abdelnour is a clever move, she is on top of her game her TV drama "Ruby" was a massive hit. Her music career is about to see a surge. She is likable.
Nayomi is thriving in a conservative society that has a guilty pleasure of all things intimate. The CEO is doing his job by increasing the brand awareness without getting in fights with conservative voices. They only showcases the sleepwear not that other stuff. The brand has expanded into selling perfumes and lotions.
Nayomi Summer 2012 Collections Fashion Show with Yara
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