Malls are nothing is they are not crowded, they are nothing if the crowds don't open up their wallets. One mall in Egypt is working out a new formula. They want to drive people to come in to the mall by offering dozens of concerts with big names.
Sun City Mall opened in late 2012 and have been drumming up marketing by luring in new customers to the new mall with regular concerts. The mall is self cost close to 500 million dollars to complete. A luxurious hotel is attached the the seven story mall.
Big names in pop much now, would not mind taking a pay-cut to stay afloat as not as many concerts are planned. Sun City Mall books them to perform in their open space where thousands of people can stand in and enjoy the music. The hope those concert goers inside the mall will purchase something. I would say the concerts are free to the public, but this is Egypt so you can never be too sure.
زحمة (إسألينى يا حبيبتى )...بلاك تيما
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