Saturday, July 28, 2012

Can "Arab Booking" Revitalize Entertainment Business in Lebanon?


Booking agencies are all over the states, they maintain a large database of talented entertainers, speakers and such who can be hired for a fee. So a Lebanese guy wanted to bring all these stars under one roof....it's not a new idea. But it seems that the guy behind the company means business. He invited a number of A list Lebanese entertainers for a dinner.

For the look of it, it seems they event was very exclusive. It's no secret that entertainers are unable to get gigs in those conditions. So they want all the help they can get...this is why Arab Booking--the name of the company will be a tool for them. Lebanese singers young, old hip and not so all accepted the invitation and joined the ranks.

Weddings, companies and private parties can all hire one of the entertainers to appear at their concert. Let's get real, I think you can get 90 percent of the /Arab stars for under 10 thousand dollars. You just need to be serious and pay up. It seems at this event stars turned out and enjoyed the dinner. Elaph caught up with them and spoke about their plans and their upcoming projects.

I wish Arab Booking the best of luck, if they can make it a success, why not? I do want to applaud the founder of the company for speaking about the high fees stars ask in exchange for their participation in an event. He said, most of the time, such stars give high fees because they really do not want to take part of an event.

Here's what I would do.....

a short video by each of the company's entertainers trying to sell his act. This video would not be public, but rather a promotional material sent to entities considering booking an entertainer. This has to be a business model, not a game. The company needs to make its mark on the business by not getting in the production business but rather the marketing business. Not o be tempted to sing any talent, but also not to let A list celebrities poison the company by claiming some privileged status. This is important in a world with a lot fo egos, each one has to know they are valuable asset.

 نجوم لبنان و العالم العربي في قبضة Arab Booking ElaphVideo

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