Pyramedia produces music in Egypt, but it seems to be only working with new comers to the game. Freshman stars enjoy working with Pyramedia that takes a chance on them. But if those make it big, I do not think they sit around and stick with Pyramedia. This might be a good business model as the stars tend to be inexpensive when they are new, but once they hit the big times, they want more.
So that's why we get to hear and see singers like Sehma Omar who has a new music video out. This teen singer who seems to like to do what other teens do is dancing and singing for your entertainment. This clip is taken form all other teen shows, something that seems natural to Seham, cars, kittens, boxing, gym...etc.
The song has turned into a fashion show, I could count at least seven outfits. This song might be a great hit with the youth., I found parts of it to be Yawn-worthy.
Seham Omar - Ezzay Ya'ny / سهام عمر - إزاي يعني
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