Monday, August 27, 2012

Why I Think #MBCTheVoice Will Suck So Bad



Sure, they hired some of the finest voices in Arabia (Egyptian, Iraqi, Tunisian, and Lebanese), they are a huge network with many viewers and advertisers to pick them up.

Kathem is a good judge of character, but he is a nice guy, he would not deliver the bad news. He has not made a stunning record since 2009, but he knows the business.

Assi shouts a lot and talks even more, he looks strange after what seems to be going under the knife.

Sherine, is a hot head, she gets upset very quick and has highs and lows. Sherine has some personal issues and trying to figure out the business side. The actor turned TV host lacks charisma and charm.

Saber lacks flavor, do not hear much of him in interviews and such. Saber is a sweet guy who does romantic songs, and has not challenged himself enough, not lately.

Those 4 judges are older than 35, nobody in that age group knows anything about twitter, Facebook, so none of the new fans will tune in online. I think they needed a young 25 artists who has a track record. The show pitches that they will make stars, but in reality we live in a time where even stars do not make a living anymore--thanks to the internet and the Arab revolts.

Why would people tune in? Half to these people shin the spotlight and tend not to make waves, they are diplomats. Ratings do matter, and if people have a reason to watch, they will. Watching the excitement about this show, I cannot see if real. It's all about the MBC team trying to shock people into caring about their big show.  

But in between, Star Academy, Arabs Got Talent and Arab Idol, there is so much noise and so little star making. Too many empty suits and too few real artists.

I am sure people will watch the show, but it might be very difficult to sustain this success post season one.

#MBC1 - #MBCTheVoice قريبا

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