The Italian jewelry and luxury goods company just partner with Lebanon's most intellectual mainstream diva Majida El Roumi. Bvlgari makes tons of money selling expensive fancy items to rich people of the world. In the process they try to do some good. As it seems in between 2009 and 2011, Bulgari donated 13 million Euros to Save The Children. By the end of 2011 the partnership was renewed. So far the donation has directly reached 334,101 children, trained 9,899 teachers and provided rehabilitation activities in 206 schools.
The company sets its sight on the Lebanese and Middle East market, they are doing this by going big in a partnership with the soft-spoken vocalist and activist Majida El Roumi. It seems she was approached by the agency to sign up onto this intuitive--she has her heart in the right place. Everybody wins indeed. The partnership is fair as both sides are pretty well-known and well-respected in the world community.
ماجدة الرومي أول سفيرة لبولغاري في الشرق الأوسط دعماً لمشروع إنقاذ الأطفال