The growing music production company Platinum Records is playing havoc with the Rotana label. They have some of the brightest and business stars singing under their label. Assaf leads the way, and at least three other Arab Idol alums (Carmen Soliman, Donia Batma and Ziad Khoury) are under the same label, the young girl from Arabs Got Talent Hala Al Turk is also with them. There are other names like Moroccan pop candy hit-maker Jamila.
Things are looking good for the company and their artists. They are big and small at the same time, they are nimble, but with a huge impact. Platinum Records does customize things and plans for each of its stars. They got a name like Ramy Ayach who remains a household name in Arabic pop and Lebanese music.
The company seems to have locked down all the new and hip names from Arab Idol, so this is a winning strategy for them, to make stars and sign them up. Platinum Records reamins a full-service entertainment company, inclusive of artist, producer and talent management; music publishing; branded content digital platform; touring & merchandising; film & television; new business ventures; and a music label.
PLATINUM RECORDS ARTIST
Hala El Turk
The Galleria UAE
Rosewood Abu Dhabi
Dubai Makeup: MAC cosmetics
Dubai Hair: Jacques La Coupe
Beirut Makeup: Beauty Secrets
Beirut Hair: Asssad Hair Design
PLATINUM RECORDS ARTISTS