Joseph Attieh challenges himself with a new style and a new look for a well-budgeted music video. He also films in great location sets, and looks the finest he has looked in a long time. While the song feel Lebanese, the dialect travels beyond that lovely country. The crossover is mesmerizing, I like the white dialect, the touring around the city in ripped jeans is in style. It's a guy has a crush on a girl and keeps running into her here and there--I love that this is not stalking. I love the Johnny Rocket part of the clip.
Joseph has always been a favorite of mine, he is young but he knows the music industry well, he makes clever choices and goes away for a little bit, and makes a splash when he returns. Dubai was a nice choice, I had no idea this was filmed in Dubai--a city that saw my birth.
Now I like how the music video ends, but not how the story ends with that predictable hug. You do not just go for a hug if you just met your crush. But Joseph saves it when he stands with back to the wall and singing. Bassam Al Turk did a fine job here by not overdoing anything--just organic scenes. I love how the lyric writer Emile Fahd and composer Wassim Boustany are not A listers yet, but their work is worthy of such a list.
Joseph Attieh - Welak (Official clip) / جوزيف عطيه - ويلك
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